Our team of local experts is dedicated to delivering the best internet experience in the North Bay. Get to know the people working hard to keep you connected.

CEO
Ali brings extensive business operations expertise from the automobile retail industry. He started as a salesperson in a dealership that he eventually purchased with sweat equity, then sold to retire in 2017. During his years in the industry, he acquired high-level skills for operating complex business operations and represented all Northern California Ford dealers in Dearborn, Michigan for ten years.
Personal: In his spare time, Ali is an avid golfer, spends time with family, and travels.

Managing Partner / CTO
Brendan brings over 20 years of tech experience to WebPerception. From a young age, he has been fascinated with technology - setting up gaming servers, working with firewall and security systems, networking, and web development. With 12+ years in the RF space, he brings tremendous value as both a partner and someone who knows the technical side inside and out.
Personal: In his spare time, Brendan loves to travel, hike, play tennis, hang out with friends, and relax on the beach with his dog Lola.

Senior Network Administrator
Erik has been working with electronics, computers and networking devices as long as he can remember. He has worked extensively with many routing and switching products including Ubiquiti, MikroTik, and Cisco. His main focuses at WebPerception are overseeing and managing tower sites and upstream providers to ensure every client has a great network experience.
Personal: During his free time, Erik is an avid rock climber and slackliner, and enjoys playing with computers and electronics.

Director of Operations & Support
Dan, Dan the internet man! As a Marin County native, Dan brings more than 25 years tech experience to WebPerception. Security, camera systems, networking, project management, and customer support are just the tip of the iceberg. Dan takes special pride in network security and is always looking for ways to improve threat prevention systems.
Personal: In his off hours, Dan enjoys playing board games with friends and traveling to foreign lands with his wife and kids.

Business Development Manager
The unique member of the WebPerception crew, Dante crossed over to the tech sector from a career in fine dining and has since delighted in learning the ins and outs of how a WISP operates and benefits its community. Working for WebPerception feels like presenting guests at a restaurant with a curated menu of premium selections.
Personal: Off the clock you can find Dante hiking unreachable heights, reading, or otherwise engaged in personal study.

Accounts & Billing Manager
Kim has been with WebPerception since the new ownership took over in 2017 and has been invaluable. Her skill set and diligent work ethic ensures the business runs smoothly and all clients are well taken care of. Kim always seems to have the answer, and on the rare case she doesn't, she figures it out quickly.
Personal: In her spare time, Kim enjoys hanging out with her family and enjoying everything this world has to offer.

Chief Morale Officer
Woof! Lola has been running the show at the office every day for over 35 dog years now (that's 5 human years). She works hard for her bones day in and day out, keeps everyone at WebPerception in line, and makes sure every client who visits is greeted with a quick bark followed by cuddles and friendly attention.
Off-duty: In her spare time, Lola likes going to the park or on hikes with her dad. She's trained him to understand that ball = life.
Real feedback from our community
"I love this company... my signal has been flawless, great speed and very reliable. The customer service is what has set them apart for me though. I recently had a malware issue and dropped off my laptop for 1 day service on a Friday afternoon to be picked up Monday. All 4 of the staff got involved and they ended up fixing the problem while I was there, in less than 15 minutes. They explained everything and barely charged me anything. WP have exceeded all my expectations, easily 5 stars."
"Dealing with WebPerception has been a wonderful experience for me! I was thrilled to find a company that serviced my area apart from Frontier! My service rep, Ismael has been a real angel. I recommend checking them out if you live in the Novato area, they are swift and easy to talk to! 10 out of 10 thank you for providing my service."
The principles that guide everything we do
Every decision starts with our customers' needs.
Transparent, honest, and accountable in all we do.
Achieving more together than we ever could alone.
Constantly improving to deliver better service.
We're always looking for talented, passionate people who share our commitment to connecting communities and delivering exceptional service.